English

Greeting cards are a commemoration of friendship

18-06-2024

Having lived in Europe for many years, friends feel that despite the popularity of electronic greeting cards in the internet age, the tradition and customs of sending greeting cards are still well preserved in Europe. Every year, there are two greeting cards that she looks forward to, one is her birthday and the other is Christmas. For those living there, hand written and sent greeting cards seem to carry a culture. My friend sighed and said that even the airline I often use would send her a beautiful birthday card on time every year, instead of sending a virtual electronic greeting card to her email.


It is said that the cultural tradition of greeting cards has two major origins: ancient China and ancient Egypt. Since the Han Dynasty, Chinese people have been using famous thorns to pay homage to each other for the New Year, while Egyptians have been sending blessings on paper grass for a long time.


In fact, the popular greeting card culture today originated in Europe in the mid-19th century. The popularity of greeting card culture is attributed to two main factors: artistic design and large-scale printing. Greeting cards usually have limited text and strong decorative qualities, so they must have culture and design. On the other hand, it is the establishment of modern postal services and the use of stamps. These two major factors have led to the popularization of greeting card culture from a niche culture of early aristocratic elites handcrafting and dedicated delivery.


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